Planned Giving Marketing & Websites for Nonprofits

Why You Need a Planned Giving Website

Your donors expect instant, on-demand access to legacy-planning resources. Without a dedicated site, you:

  • Miss out on qualified leads the moment interest peaks
  • Undermine your organization’s credibility and trustee confidence
  • Frustrate prospects forced to hunt for information elsewhere

A purpose-built planned-giving website lets you capture intent the instant a donor is ready to explore legacy gifts, build trust with prospects and earn respect from your board, reinforce your authority as the go-to expert in planned giving, and convert interest into long-term commitments—automatically.

Invest once, engage forever.

LegacyPRO Websites

Trusted by more than 600 nonprofits, our enterprise-grade LegacyPRO Websites run on the authoritative plannedgiving.org domain, feature fully branded site designs that deliver board-endorsed credibility, and keep donors on your site — not redirected to a third-party platform — so your trustees rest easy.

Your brand, your domain, your donor relationships. No outside logos. No data sharing.

Planned Giving Toolkit and Micro Websites

Tailored for smaller shops and nonprofits: launch a fully branded microsite in days—not months—plus a complete outreach toolkit of ready-to-use email, social, and print templates. Everything you need to launch, promote, and start capturing legacy gifts immediately—all for a single, transparent flat rate.

Micro Sites For Churches

Your donors are “there” every Sunday. Show them what planned gifts can do for them, and for the Church.

The Legacy Family of Will Planning Tools

Did You Know?

Over 72% of Americans don’t have a will. LegacyPlanner™ guides donors to action—right on your planned giving website.

Welcome to the 21st Century of Legacy Planning.

  • Generates a fully legal will in all 50 states—donors finish in minutes, no attorneys required.
  • Hosted on your own planned giving website to keep prospects focused on your brand, not someone else’s.
  • Includes 25+ embedded entry points on your planned giving pages to capture donor intent immediately.
  • Provides a Nonprofit Dashboard showing clear, actionable pipeline metrics (no hidden data).
  • Delivers built-in upsells to other planned gifts (CGAs, beneficiary designations, and more).
  • Completely white-labeled: Zero ads, zero donor-data resale—your mission stays front-and-center.
  • Flat-rate pricing: free for donors, simple and predictable for you—no hidden fees or percentages.
  • Purpose-built integration with PlannedGiving.com planned giving websites—ready on Day 1 with zero IT headaches.

GIVING magazine isn’t just a publication—it’s your access to the minds of top philanthropic innovators. Formerly Giving Tomorrow and published by PlannedGiving.com, this reimagined resource is now proudly powered by Philanthropy.org, the leading hub for nonprofit leadership and fundraising insights.

With expanded content on personal growth, professional development, and nonprofit leadership, the magazine delivers insights designed to transform your career, your organization, and your impact.

For the Success Minded

Exclusive interviews, tips, research, case studies and stories from nonprofit experts. GIVING magazine is the first and only magazine devoted to marketing planned gifts and blended gifts, so you can grow your nonprofit’s endowment — and your own fundraising career.

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Planned Gifts Can Get Complicated. Marketing Them Shouldn't Be.™

Our Motto Since 1999

U.S. Capitol building dome against golden sunrise sky - The One Big Beautiful Bill Act H.R. 1
Planned Giving Marketing
Viken Mikaelian

The One Big Beautiful Bill Act (H.R. 1)

The One Big Beautiful Bill Act, signed July 4, 2025, reshapes charitable giving tax rules. Non-itemizers can now deduct up to $1,000/$2,000 in cash gifts. Itemizers face a new 0.5% AGI floor and a 35% benefit cap. A $1,700 federal tax credit for K–12 scholarship donations begins in 2027. Corporations must exceed a 1% income floor before deducting gifts. Smart planning strategies include bunching gifts and leveraging donor-advised funds.

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Two people having a quiet conversation over coffee, representing a personal donor conversation about legacy giving.
Planned Giving Marketing
Viken Mikaelian

How to Ask for Bequests

Bequests don’t begin with documents, dashboards, or digital forms. They begin with trust—and trust is built through conversation. When a donor is asked, clearly and respectfully, to consider a gift in their will, the likelihood of follow-through increases dramatically. This guide exists to remove the hesitation, provide the language, and show why relationship-based legacy conversations consistently outperform passive, click-driven approaches.

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Planned Giving Marketing
Viken Mikaelian

Career Insurance

Someone is Googling you right now—your next employer, a board member, or a major donor deciding whether you’re strategic enough to trust. What they see in ten seconds can determine your entire career arc. Planned giving is the quiet filter that separates tactical fundraisers from institutional leaders. Without it, you look incomplete. With it, you gain authority, momentum, and the ultimate advantage: career insurance.

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