Absolutely. U.S. seniors use the Internet more than their younger counterparts and are the fastest growing sector of the PC-purchasing public. They also hold the majority of the wealth in the U.S. and are your main market. As they migrate to the Net, you should be there to meet them there.

The article titled Seniors and the Online Revolution is a must read on the resources page at VirtualGiving.

And by the way… your prospects are no longer seniors.

Category: Planned Giving Marketing on May 16th, 2007