Overkill Marketing
Is your marketing level set to overkill?
Or, how to get your prospects tune you out without trying. [Unabridged version as published in The Journal of Gift Planning.]
Today, the Internet is offering planned giving officers new and exciting opportunities to increase the marketing of their programs. At the same time, boards, vice presidents and development directors […]
Category: Planned Giving Marketing on May 16th, 2007