Market constantly and aggressively to your prospects! … It takes them a long time to make a gift commitment, so stay in their faces! … If you think planned giving is interesting, they will, too! … The Internet has revolutionized the whole process of closing planned gifts. …The Send key is the fundraiser’s greatest friend… […]

Category: Planned Giving Marketing on February 20th, 2008

With the perspective of one year, here’s the way we see it…
Most donors weren’t looking to make outright gifts from their IRAs. What they wanted to do was roll their accounts over, tax-free, into a charitable life-income plan. They wanted to retain or increase their income, not give it away or reduce the value […]

Category: Planned Giving Marketing on February 4th, 2008