Whether you’re Yale, the local Diocese or the SPCA around the corner, your “talk” should be simple, direct and concise; preferably written in 10th grade English. Make that 9th grade.
“But my prospects are smarter…”
They may be, but the average attention span is not geared for reading anything that requires effort. So if you’re writing […]

Category: Planned Giving Marketing on March 1st, 2008