“What % response rate should I expect from my mailing?”
If someone ever gives you a definitive answer to our industry’s most frequently answer, don’t do business with them.

Category: Planned Giving Marketing on April 22nd, 2008

“What’s the difference between advertising and public relations? In advertising, you tell your audience how great you are. In public relations, you get someone else tell them the same thing.”
Fundraisers, like other marketers, face skepticism and resistance nowadays when they make a direct statement about the worthiness of their organization. Prospects feel […]

Category: Planned Giving Marketing on April 21st, 2008

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Suggested payment rates for charitable gift annuities will decline effective July 1st, 2008. Many fundraisers are viewing the drop as a marketing opportunity – a chance to prod their prospects into locking in current higher rates by making a gift now.

Category: Planned Giving Marketing on April 19th, 2008

Suggested payment rates for charitable gift annuities will decline effective July 1st, 2008.
Many fundraisers are viewing the drop as a marketing opportunity – a chance to prod their prospects into locking in current higher rates by making a gift now.

Category: Planned Giving Marketing on April 18th, 2008