Planned Giving Marketing

According to whom?
Marketing guru Dan Kennedy says, “A funny thing usually happens in the advertising business - a client will cancel or change an ad campaign that’s working perfectly well just because they got bored with it and assumed everybody else was, too. That’s a bad assumption.

Category: Planned Giving Marketing on May 31st, 2008

A while back we wondered whether fundraisers really received much benefit from the much-hyped IRA Rollover.
A lot of sales materials were sent urging non-profits to get in on the coming bonanza in gifts; vendors sold seminars explaining the rollover and marketing pieces promoting it. But our survey data found that the actual number of […]

Category: Planned Giving Marketing on May 25th, 2008