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May
31
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My planned giving website is getting old and boring.According to whom? Marketing guru Dan Kennedy says, “A funny thing usually happens in the advertising business – a client will cancel or change an ad campaign that’s working perfectly well just because they got bored with it and assumed everybody else was, too. That’s a bad assumption. Read more » |
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May
25
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They’ve Done It AgainA while back we wondered whether fundraisers really received much benefit from the much-hyped IRA Rollover. A lot of sales materials were sent urging non-profits to get in on the coming bonanza in gifts; vendors sold seminars explaining the rollover and marketing pieces promoting it. But our survey data found that the actual number of new gifts inspired by the rollover opportunity – gifts that non-profits wouldn’t have received in another format if rollovers weren’t available – was modest at best. It’s a few months later and we’re looking at another example of marketing hype and get-on-the-bandwagon optimism. |