My planned giving website is getting old and boring.
According to whom?
Marketing guru Dan Kennedy says, “A funny thing usually happens in the advertising business - a client will cancel or change an ad campaign that’s working perfectly well just because they got bored with it and assumed everybody else was, too. That’s a bad assumption.
There are ad campaigns that sustain success for five, even ten years. These campaigns are old hat to their owners but are new to new customers who are paying attention to them for the first time. If it’s unknown to someone, it’s a secret - regardless of how routine it may be to you.”
This especially applies to planned giving, since your prospects will visit your website over a period of a few days (instead of coming back month after month) before contacting you.
Remember, the site will always look fresh because it is a one-time visit.
