We need the money now. Why should I pursue planned gifts?
Jun
04
Having doubts about going after planned gifts because it takes too long for the gifts to mature?
The average time from inception to maturity for a planned gift is 7-10 years — only a few years longer than most campaign pledge periods.
Do the math yourself:
- The typical capital gift target is 20 times a donor’s largest annual fund gift.
- The typical completed planned gift is 200 times a donor’s largest annual fund gift.
- Your planned giving pool may be as much as 5 times larger than your capital pool.
Category: Planned Giving Marketing on June 4th, 2008
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