Top 8 Features of a Planned Giving Website
Simple. Non-Technical. Less is More.
If you want your planned giving website to do more than just take up space – if you want it to actually communicate with your prospects and motivate them to plan a gift – here are the features to look for, and the ones to avoid:
- Your site should be customizable, not a cookie-cutter, take-it-or-leave-it product that looks and feels like the non-profit next door.
- It should be designed for maximum ease in navigation, following the cardinal rule, “Don’t make me think!”
- Design should be clean and lean, not burdened with heavy blocks of text.
- The site should look contemporary – no more early-90s hangovers!
- Your site should not be limited to dynamic content.
- It shouldn’t host costly monthly articles that nobody reads, but that you pay for.
- It shouldn’t link to the joke of the day, the stock market, medical tips for seniors, or any other superfluous stuff that distracts your prospect from learning about gift options and contacting you.
- And, it shouldn’t have add-on tools that you think your prospects want, but that they don’t use – like miscellaneous gift calculators.
VirtualGiving’s websites are the only ones that come out on the right side of all of these do’s and don’ts. What’s best? They are written and developed for prospects first. (We did the heavy thinking, so your prospects won’t have to.)
Our websites are the premier planned giving marketing tools for the non-profit committed to staying ahead of the curve. They’re priced right, and implementation is a breeze. Improving your program with a new VirtualGiving website will be the easiest decision you make this year.
Here’s a list of some of the finest planned giving websites in the nation.
They’re not just donor-friendly. They’re simply friendly.
