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Oct
12
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Wear Out Your Shoe Leather, Not Your Chair Cushion
“We’ve always had good results from our VirtualGiving website,” came the pleasant voice. “But we have a new director and she’s decided to rewrite all marketing materials herself. Website, ads, newsletters, all brochures…” she trailed off apologetically. This is not worth an argument, I told myself, watching a beautiful deer stroll past my window in Valley Forge, PA—but I tried one anyway. “Doesn’t she know her time is better spent getting out and meeting prospects? She’ll spend half a year behind a desk writing and editing copy.” Read more » 
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It was one of those client phone calls. A Monday-Morning Special.|
Oct
12
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Why Most Planned Giving Marketing Fails“Response rates from newsletters are down! Attendance at my annual seminar is way off…” fundraisers tell us. What did you think was going to happen!?! Those old methods are simply not working anymore. While you weren’t watching, the prospect pool has changed. They’re more knowledgeable, more independent—and— skeptical, harder to reach and to persuade. Read more »
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Oct
05
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You Had Me at Bequest!The Care and Feeding of Donors Why not begin the New Year with a fresh, new approach to cultivating and stewarding planned giving donors? Too often, once a prospect has documented his/her bequest intentions, the donor acknowledgment period lasts through several months of standard thank-you letters, a holiday greeting or goodie, and perhaps a recognition dinner, depending on level of gift. The donor’s name is summarily noted in recognition reports, on walls of fame, etched onto a plaque or mug, and whisked away into a legacy giving society. Read more »
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