Subscribe
Archives

“We’re Not Sending a Year End Appeal This Year.”

What’s scarier than your 401k statement? Writing a year-end appeal to your donors and supporters in this economic climate, that’s what.

Some of my favorite nonprofit friends are telling me they’re not going to do a year–end letter this year.  They know donors are facing the biggest cash crunch of their lives, and they don’t want to make them feel even more jittery.

Read more »