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Dec
02
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“We’re Not Sending a Year End Appeal This Year.”What’s scarier than your 401k statement? Writing a year-end appeal to your donors and supporters in this economic climate, that’s what. Some of my favorite nonprofit friends are telling me they’re not going to do a year–end letter this year. They know donors are facing the biggest cash crunch of their lives, and they don’t want to make them feel even more jittery. |

