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Mar
24
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Age-Based Marketing: Rest in Peace.After a long and fruitful life, Age-Based Marketing is dead. Cause of death? The New Economy, youthful Baby Boomers and just plain old age. Once upon a time, Americans marched a predictable path: high school to college to career to marriage to family to retirement and the golf course in Florida. That’s all changed. Read more » 
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Mar
16
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Where’s Your Elevator Pitch?You get in the elevator to head up to the 12th floor. A prospect you’ve always wanted to talk to enters at 3. He recognizes you and says, “I’ve seen you before.What do you do for the institution?” Read more »
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Mar
06
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Smoking Cigarettes Will Not Kill You Today
Sometimes, our current economic situation feels like a meltdown, but it’s really just a warning: Are you prepared? Read more »
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Small cash gifts help you paint the walls… but they won’t strengthen your foundation.