PlannedGiving.com - Planned Giving

After a long and fruitful life, Age-Based Marketing is dead. Cause of death? The New Economy, youthful Baby Boomers and just plain old age.

Once upon a time, Americans marched a predictable path: high school to college to career to marriage to family to retirement and the golf course in Florida.

That’s all changed. Read more »

You get in the elevator to head up to the 12th floor. A prospect you’ve always wanted to talk to enters at 3. He recognizes you and says, “I’ve seen you before.What do you do for the institution?” Read more »

Small cash gifts help you paint the walls… but they won’t strengthen your foundation.

Sometimes, our current economic situation feels like a meltdown, but it’s really just a warning:

Are you prepared? Read more »