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Smoking Cigarettes Will Not Kill You Today

frogSmall cash gifts help you paint the walls… but they won’t strengthen your foundation.

Sometimes, our current economic situation feels like a meltdown, but it’s really just a warning:

Are you prepared?

Every day, you receive 10 dollars less in gifts. “No big deal,” you say since you’re feeling no pain. Not right now, anyway. It’s called incrementalism. Then one day it’s too late. You don’t have a strong endowment and your complacence has threatened your foundation.

Beware of the perils of remaining complacent.

There’s an old legend that if you throw a frog in boiling water he will quickly jump out. But if you put him in a pan of cold water and raise the temperature slowly, the frog will doze happily… and eventually boil away. And while we’re on the topic of old legends and sayings, here’s another one: Smoking cigarettes will not kill you today… but it may very well kill you tomorrow.

Gradual negative change is hard to perceive. That’s why being proactive is the most important thing we can do.

In the end, you’re either endowed… or extinct.

rest-in-peace


Category: Planned Giving Marketing on March 6th, 2009

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