Useless Planned Giving Websites
Sep
22
Take a look at your planned giving website… or any other for that matter. “Ways to give. What to give. Reading Rooms. E-Brochures. Links to Stock Market… Finance News… Tax News… References… Senior Humor. Pages and pages of FAQs.”
I know what they all left out… How about a section on “How cope with, and successfully manage your lint in your dryer?”
Here’s our approach at VirtualGiving:
- Gifts Anyone Can Afford (make up 85% or more of all planned gifts)
- Gifts That Provide Income
- Gifts That Protect Your Assets
And instead of having pages of FAQs, we have FAQs specifically associated with each gift plan. Nice, neat, simple, organized.
Write a Reply