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Useless Planned Giving Websites

Sep
22

Take a look at your planned giving website… or any other for that matter. “Ways to give. What to give. Reading Rooms. E-Brochures. Links to Stock Market… Finance News… Tax News… References… Senior Humor. Pages and pages of FAQs.”

I know what they all left out… How about a section on “How cope with, and successfully manage your lint in your dryer?”

Here’s our approach at VirtualGiving:

  • Gifts Anyone Can Afford (make up 85% or more of all planned gifts)
  • Gifts That Provide Income
  • Gifts That Protect Your Assets

And instead of having pages of FAQs, we have FAQs specifically associated with each gift plan. Nice, neat, simple, organized.


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