Thinking of Taking Your Non-Profit’s Newsletter Online? Think Again.
Over 72% of Americans prefer their information via US mail. However, the best way to communicate is through online and offline integration.
Notice, for example, how we sometimes refer you to our website for more resources in our newsletter Planned Giving Tomorrow. Have you also noticed how we do not spam you? Yes, if you are reading this we likely have your email. But we respect your privacy and send out emails only when necessary.
It is important that you integrate your planned giving message into your organization’s newsletter, annual report, or whatever. Just do it. I am not saying mail out a separate planned giving newsletter… those go into the trash. Unopened.
How can you integrate your message in your newsletter? Consider a column, article, a donor profile, a famous quote that leads into a message you want to deliver. People like quotes. You can get all this copy on our website at PlannedGiving.Com (see what we mean by integration?).
For example, if you are a homeless shelter helping the needy, you can quote Ben Franklin in a display ad:
“A house is not a home unless it contains food and fire for the mind as well as the body” … and we help the needy in more ways than one. Please make a gift that costs nothing during your lifetime.”
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