PlannedGiving.com - Planned Giving

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What’s scarier than your 401k statement? Writing a year-end appeal to your donors and supporters in this economic climate, that’s what.

Some of my non profit friends are telling me that they’re not putting a year-end letter in this year’s budget. They know donors are experiencing a cash crunch, and they don’t want to make them feel even more jittery. Read more »

From Cheryl, in Ohio: “Our Director is telling us to cut back our planned giving marketing program. My instinct is to tough it out.  I have to justify my budget and could really use some support.” Read more »

We recently heard of a non profit mailing out its annual report with a notice inside that read “In an effort to keep our costs low and use our resources to provide more food, we have reduced the size of our Annual Report. Please go to our website for a list of donors, volunteers and community partners.”

Now come on, how can you make this mistake? This type of thinking is a common form of scarcity mentality that many non-profits have to shake off! Read more »

Practice thinking like your prospect.

Who are they? What do they care about? What are their hopes, fears, dreams? What are their deepest desires? Read more »