No So Smart
We recently heard of a non profit mailing out its annual report with a notice inside that read “In an effort to keep our costs low and use our resources to provide more food, we have reduced the size of our Annual Report. Please go to our website for a list of donors, volunteers and community partners.”
Now come on, how can you make this mistake? This type of thinking is a common form of scarcity mentality that many non-profits have to shake off!
At a time when donations are down, the last thing you want to do is downplay recognition. In fact, you should expand and enlarge it and do more. If you want to cut printing costs, make them go play fetch online to see the financial statements and pie charts, but not their recognition. Donors want to see their names and photos in print, and want others to see their names in print. They want to be recognized and acknowledged.
Recognition is the cheapest currency, yet often gets better return on investment than any other.
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