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Make a bigger ask and ask often.

We hear it all too frequently; “I don’t want to mail my prospects too often because
I may annoy them.”

If you are that sensitive, perhaps you should not ask them for donations at all. Read more »


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Beware of Your Prospect. She’s Avoiding You.

She’s busy. She has bills to pay. The family reunion is coming up and her husband’s got the flu. There’s a fourth grandchild on the way. Their ferret’s now a surprise mother of six… Read more »


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