Beware of Your Prospect. She’s Avoiding You.
Jan
21
She’s busy. She has bills to pay. The family reunion is coming up and her husband’s got the flu. There’s a fourth grandchild on the way. Their ferret’s now a surprise mother of six…
And, your planned giving newsletter’s waiting in her mailbox.
Do you really think she’s going to read your four-page treatise on how to part with her wealth after her death?
For a fraction of the cost of newsletters, target your constituency more frequently, more consistently, more effectively with solicitation letters, postcards, and other tools that work… and use the money you save on other projects that count.
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