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Apr
11
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Planned Giving Newsletters That Work**Blah is not an option. These days even those with deep pockets have short arms. Everyone is particular about where to give, how to give, whether to give, or how much to give. In this market, fundraisers have to work smarter and make the most of the marketing tools they have. Read more » 
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Apr
10
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To Bestow or Not to Bestow. To Bequeath or Not to Bequeath.That is not the question. Parlez-vouz bequest? Fundraisers get their fair share of headaches, but do you ever ask for acetylsalicylic acid? Unless you’re talking to a pharmacist, no one will know it’s aspirin. So if you want to be pain free and stop being a geek, cut out the jargon. Read more »
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