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Nov
17

Personalizing the Grey Flannel Suit – Part II
Seeing, Hearing, and Building Familiarity

By Kyle Anasiewicz

Planned giving is about people. Personalization is key to attracting prospects, optimizing donor relationships, and maximizing the donations that result from them. Read more »


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Nov
15

Shouting at Nobody
Are You Wasting Your Best Stuff on the Peanut Gallery?

by James Pierson

A beautiful sunny autumn day in Southeastern Pennsylvania, and the local strip mall was crowded with shoppers enjoying themselves…

All except one. Read more »


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Nov
12

Giving Declines – but Mostly for Bad Marketers
Don’t Take Loyal Prospects for Granted

Bloomberg News is reporting that while the number of households making charitable donations last year remained essentially unchanged over 2007 numbers, the average donations declined 35%. Read more »


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Nov
10

Personalizing the Grey Flannel Suit – Part I
Biographies Tell Who You Are

By Kyle Anasiewicz

Donors don’t leave legacies to grey flannel suits. Read more »


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Nov
08

Are You Dysconnected?
The Dangers of High Tech Overdrive

By James Pierson

At the end of last month my colleague Viken shared some suggestions on this blog about how to get more done in a workday — something that’s on every fundraiser’s mind. Three of his techniques in particular stuck with me: Read more »


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Nov
03

Too Late for the “National Suit Drive”?

by James Pierson

What a cool idea! You donate your gently-used professional clothing so that low-income, no-income and at-risk men can get a leg up on the respectable appearance that’s so important to gainful employment and the stable lifestyle that goes with it. Sign me up! Read more »


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Nov
01

I Read the News Today

And there is money out there.   However, according to USA Today (10/27/2010) although luxury spending is back in fashion, jobless still are not buying daily essentials. Thus, money remains tight for everyday needs such as food and dental care, suggesting a growing divide between haves and have-nots.  Other observations include: Read more »


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Oct
29

Newsweek, Sidney Harman, and Donor Centered Marketing

 by James Pierson

These are nervous times for journalism in America. Just look what happened to Newsweek. But fundraisers can learn a lot from the tribulations of the formerly-popular weekly newsmagazine.

Read more »


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Oct
25

Make Time for Donors – Part III
Maximizing Quality Connection

 By Joe Tumolo

Don’t let day-to-day demands and chaos control your career. Read more »


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Oct
22

Who Asks Who? Trends in Data Sourcing

 by James Pierson

From a fundraiser’s point of view, or course, a perfect world would include all prospects coming directly to the fundraiser or her organization for advice on giving. But numbers indicate fewer potential donors are seeking advice from NPOs and their personnel. They are turning instead to legal and financial professionals. Read more »


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