Why do so few pursue planned gifts when it’s so easy? Because planned giving is proactive, yet most folks are reactive. If everyone was proactive, we’d all have perfect teeth and dentists would be out of business.
So stop focusing on 5% of this nation’s wealth that is in hard-to-get cash. Instead, tap into planned gifts that are easy to get.
I still hear: “But, but, but, we need the cash now” from the same birdbrains who sang that same song 10 years ago. What is it they don’t get? Can we get different results from doing the same thing over and over? No. Prove me wrong and I’ll make my next public appearance in a pink bikini.