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Oct
09
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Is Your Planned Giving Website Senior-Friendly?Is Your Planned Giving Website Senior-Friendly?
Some new survey numbers indicate it better be. The new Nielsen Norman Group “Web Usability for Senior Citizens” survey not only notes that more than 12 million Americans over the age of 65 use the Internet, but that the numbers are increasing. But dig this:
• Of those who decided to stop (quit) trying to execute their online tasks, 71% were age 65+, while only 29% were 21 – 55.
• Of those who ended their tasks because they had successfully completed them, only 39% were age 65+, and 61% were 21 – 64.
What this means is your website better have intuitive navigation, clear content, and user-friendly tools. Or you’re going to lose some members of your most valuable demographic.
Some new survey numbers indicate it better be. 
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Oct
08
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How to Fall Behind in Your Jobby Viken Mikaelian If you want to simply drift in your career, keep to a 40-hour workweek. So many ask me, “Viken, you are so successful but you only work 20 hours a week. You have the freedom to do whatever you want.” This makes my hair stand on end! Read more »
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Oct
06
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Are You Sending Out Death Brochures?Planned Giving Newsletters — Does anyone really read these things? By Tom Ahern I remember the first time I encountered a “planned giving” newsletter. A college in Minnesota sent me theirs for a critique. Which I did with cackling glee. As a communications attempt, the poor thing was a wreck. The writing was technical and trite; the prose of an accountant’s final exam. The headlines were a tragedy, they were so inept. And it was glaringly over-designed, a common feature of publications with nothing to say. Read more »
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Aug
23
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There IS Money out there – Example #71by James Pierson I ran into a philanthropically-minded couple recently at a little farmers market that my hometown hosts weekly. A charming little event, it’s actually not a place to buy fresh produce at bargain prices…but that’s not what this couple was there for.
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Jul
13
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Billions and Billions…
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Jul
08
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“Planned Giving” vs. “Gift Planning”
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Jul
05
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UP the Down Economy!
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Jun
30
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The Donor-Centric Metric: ROI vs. ROPReturn on Investment (ROI) is a familiar concept. It’s what you get back for whatever you lay out. But it’s a money-metric, and that means it’s about as depersonalized as you can get. So in a people-intensive field like planned giving, ROI may actually be skewing your marketing vision. Read more »
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Jun
27
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Ads on Twitter? Social Networking in FluxWe noted here recently that significant numbers of Facebook users have been discontinuing their accounts, allegedly due to fears about the security of their personal information. Now comes word that another social networking biggie, Twitter, is looking into new options – including ads – to generate increased revenue on its site.
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Jun
24
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“The Time is Just Not Right — Yet.”A nonprofit from Iowa serving disabled children recently called about partnering with us and our services: “We’re finally ready. The time is finally right. Our huge media extravaganza is over and I now have some time to work with you and devote to planned giving.” “How many people were at the extravaganza?” I asked. Read more »
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