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Apr
30
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No One Needs a Will.
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Apr
26
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Taking the Social Media Pulse on CampusJust returned from a visit to a university in New England. Had an interesting conversation with their e-marketing guru. I asked about using social media to promote their foundation. |
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Jan
30
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Financial Advisors – “Do You Catch the Dream?”Tell the truth – does Charitable Planning even show up on your radar? It should. With Charitable Planning, you can be a facilitator for good and generate revenue at the same time. |
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Jan
17
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It’s Not Over When It’s Over!
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Jan
07
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Beneficiary Designations?
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Jan
02
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The American Taxpayer Relief Act of 2012
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Dec
05
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Here’s What To Tell Your Prospects in January…
Sure — somebody somewhere always thinks the world is coming to an end. But when the government starts playing around with the philanthropic benefits that donors can take to the bank, fundraisers tend to take it personally. Should we be concerned that there may be some unwelcome taxes or other legislation in our future? Our take is: Fundraisers with their hair on fire don’t close gifts. We have better alternatives. Read more » |
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Oct
08
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Competition is Beautiful!And I mean that. Really.
I’m pretty sure we all recognize that competition breeds excellence. You’ve got to keep getting better all the time to stay ahead of the other guy. So is there an ugly side to competition? Sure. It’s a jungle out here. Big fish eat little fish. If there are going to be winners, there have to be losers. Welcome to the real world. Read more » |
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Sep
30
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Complaints paralyze fundraisers.I recall a few years back producing a major gifts/planned giving brochure for a very large health system in Pennsylvania. The VP decided to do the 20,000 piece mailing in-house. The brochure was accompanied by a cover letter that they produced, with each letter and matching #10 envelope addressed to a Dear Mr. and Mrs. Problem? All 20,000 recipients were medical school grads, so it should have said “Dear Dr. and Mrs.” Oops. Chaos! Well, not really. After I calmed down Mr. VP-Gone-Mad, he received 6 unpleasant complaining letters next week, each one loaded with a mighty check ($1000 to $6000). The entire mailing had a 27% response rate. To this day I do not know why. But please, don’t try duplicating this error deliberately! |
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Sep
27
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Learning to Love CompetitionPlaying Catch-Up is No Way to Start As nonprofits share best practices and reveal their most coveted success stories, you don’t often hear the word “competition.” Wake up. Competition is here and it is only going to get more intense. Read more » |




