By Viken Mikaelian
It's the art of connecting people to solutions
Planned gifts only happen when human relationships succeed.
A legacy doesn't start with a fresh legal interpretation, or an attractive interest rate. It begins with the heart -- the relationship between the donor and your nonprofit, its mission and the people it serves.
It's not about fundraising, trusts or CRATS. It is about relating to people. Understanding their needs, goals and assets. It is not about age-based marketing... it is about heart-based marketing. Continue reading