The best way to build a relationship with a donor — or a potential donor — is to find out more about them. Do studies show this? Absolutely. Do you need a study to prove it? Absolutely not — it’s common sense.
What’s the easiest way to gather the information you need?
Through a survey.
Why do you think almost every retail transaction comes with a request to “fill out a short survey and tell us how we did?”
At PlannedGiving.com, we provide donor surveys – from simple to complex — so you can gather information to use as engagement tools. And everything we provide is backed up by analytics tools — all to help you better understand giving patterns and the inherent properties of your target market.
Why are donor surveys so important?
- How are you going to know what your donors need and want if you don’t ask them?
- How else are you going to gauge donor satisfaction? (Guessing is not the answer.)
- How else are you going predict what will make it more likely that a donor will continue to give, or even increase their giving?
- How else will you determine the right incentives to entice donors?
- How will you know what issues to address — and what to leave out — in your donor communications?
- Feedback helps you to alter — or maintain — course as needed.
- You’ll be able to tell who’s engaged, who isn’t, and clean up your list of donor prospects.
We do it all. Interested?
Call 800-490-7090 today for more information, or contact us here.
Areas of Focus
- General Planned Giving and Estate Planning Research (most popular)
- Market Research
- Online Fundraising
- Event Planning
- Donor Feedback/Donor Satisfaction
- Board Governance
There are four critical steps to establish an effective survey strategy:
- Clarity, Focus and Brevity of Your Survey: No one wants to fill out 50 questions.
- Objective of Your Survey: Are you trying to increase gifts? Appeal to a broader audience? Find out what made a campaign successful or unsuccessful?
- A Test Drive with a Small Group: This is the best way to find out what works, and what doesn’t, before you roll out a survey to a large group.
- Make it Appealing: Promise a reward of some sort, which could be as simple as providing feedback or showing how you’ve used the information to refine your approach.