1288 Valley Forge Rd. Building 82
(800) 490-7090

Post Cards

In a noisy world, get your message heard with planned giving postcards.

How?

  • They engage, inform, raise awareness of your brand and your mission, and motivate prospects to give.
  • Concise, streamlined, attractive: they’re a welcome, 30-second read.
  • Forget newsletters — planned giving postcards are today’s and tomorrow’s industry standard best practice.

How many should I mail a year?

We recommend at least four times a year. The more “touches” the better. Postcards do this most economically.

Who do I target?

There are acres of diamonds in your database, and we can help you find them. In short, they are your loyal donors.

Our non-profit does not employ designers or copywriters – how do we come up with such effective postcards?

That’s our job. We know marketing, we know design, we know planned giving, and we know your prospects. We do it all: planning, content development, design, production – we’ll even drop the cards in the mail!

We want to send out planned giving newsletters – do you do those, too?

We can, and we’d be happy to take your money for them, but newsletters are a losing proposition.

Post Cards

  • A huge return on investment.
  • Enable you to “touch” your prospects more often and more effectively for the same price. And “more often” works better.
  • Are easy to produce, with minimum demand on your time.
  • Are professionally designed by communications experts.
  • Are engaging, friendly and appealing.
  • Focus on benefits to sell the “sizzle.”

Newsletters

  • A boring, 30-minute read (if read at all).
  • Go straight in the trash. In case you missed it the first time: planned giving newsletters don’t get read.
  • Require you to edit, work with a vendor and waste scarce institutional resources.
  • Are drearily written by brilliant attorneys.
  • Are serious and humorless for complete “blah.”
  • Focus on technical features that alienate your prospects.