Who Benefits From This Product?
- Shops beginning a new program
- Shops strengthening a program
- Any shop that does not administer life income and complex gifts
90% of all planned gifts; 10% of the effort.
That’s the science behind our Beneficiary Designations Website and Outreach toolkit. It’s an overly simplified, highly effective approach to planned giving.
Beneficiary Designations are easy to market, easy to give, and easy to receive — and if you’re not using them to reach donors, you’re missing out.
- Appreciated Securities/Investments Fund Accounts
- United States Savings Bonds
- Bank Accounts
- Jointly Held Accounts
- Life Insurance
What’s more, they usually do not require an attorney. Any person who cares about your mission — rich or poor, educated or not — can easily make these kinds of gifts.
By simply using the Beneficiary Designations Website and Outreach, you will see both your organization and your career grow.
And speaking of simple, this new product makes it easy and blazingly fast and affordable for you to get the word out about the most popular planned gifts. It even includes a customized, downloadable Estate Planning Guide and Will Kit.
Beneficiary Designation Toolkit includes:
- Planned Giving Website (Sample)
- Marketing Outreach*
- Estate Planning Guide
- Educational Materials
The Beneficiary Designation Website and Marketing Outreach is also Module I of Planned Giving in a Box®. If you need to formalize your program, here are two other indispensable tools you should have:
Back Office Operations
Donor Relationships Modules
Each is just $495 when bought together with the Beneficiary Designations Toolkit (Module I, the page you’re on), and provides you a complete solution “right out of the box.” Forms and detailed instructions are included in all modules.
Available separately at $1,220 each.
We offer the Beneficiary Designations Toolkit at cost as a favor to our nonprofit partners. We hope you will stay with us as your program grows.
*For a complete list please call 800-490-7090.
Planned Giving Website
- 100% branded to reflect your existing website.
- Three (3) year license with no yearly fees until year 4, if you decide to keep it ($495 per year only!)
- Customized with your name, logo, and contact information
- Always current with new tax laws
- Online “contact us” form
- Customized Estate Planning Guide
- “What is Planned Giving” video
- Website hosted under our own search-engine-friendly URL: plannedgiving.org (we own it!)
- Social media integration — all pages tied into your network
- High density keywords for SEO (search engine optimization)
- Discounts to upgrade your website as your program grows
Please read the minor technical limitations before you inquire about this product.
Marketing Outreach Templates
Professionally designed. Just drop in your photos, logo and name, and simply have it printed and mailed.
With 8 sample variations.
Bequest solicitation letter, “thank you” letter, acknowledgement letter.
You can simply customize and mail!
General solicitation letter.
Simply customize and mail!
To get the details in writing.
Sample Marketing Calendar
Good document to hand to your boss. Covers what to do, why, when to mail, display ads, and more.