Six fundraising experts discuss the future of planned giving and the movement to merge planned giving with major gifts and principal gifts.
December 13, 2019 Read more
Major Gifts
A few years ago an Australian public service ad to promote railway safety went viral. Called “Dumb Ways to Die,” the campaign was set to a catchy song with lyrics…
May 15, 2019 Read more
“It’s never government, the economy, or tax laws that are our enemy. It’s ourselves.”— A CEO of a healthcare foundation, remaining anonymous.
April 1, 2019 Read more
Annual giving tends to focus on immediate needs. Planned giving is more focused on long-term growth. Although we need both, focusing on long-term growth creates stability.
What’s the big deal about planned giving anyway? When it comes to things we don’t understand, or may be intimidated by, there’s always a reason to avoid taking a closer …
June 2, 2018 Read more
Donors always make annual gifts before they make a major financial commitment to a nonprofit, correct?
June 17, 2016 Read more