Below are old issues of Planned Giving Tomorrow. Subscription is required to access these pages.
Spring 2018: The Mistakes Issue
Note: This issue is 9×12. If you wish to print it on regular size paper, please adjust your print settings to 90%. Contact us for hard copies via US Mail.
- Development Mistakes Board Members Make
- A Four-Year Experiment To Build Endowments
- Donor Frustration
- Should We Learn From For-profits?
- Some Fundraisers Do Not Like the Wealthy
- A Crash Course in Graphic Design
- How to Talk to the Wealthy
Spring 2018: The Mistakes Issue
Note: This issue is 9×12. If you wish to print it on regular size paper, please adjust your print settings to 90%. Contact us for hard copies via US Mail.
- Development Mistakes Board Members Make
- A Four-Year Experiment To Build Endowments
- Donor Frustration
- Should We Learn From For-profits?
- Some Fundraisers Do Not Like the Wealthy
- A Crash Course in Graphic Design
- How to Talk to the Wealthy
Winter 2018: Personal Improvement and Productivity
Note: This issue is 9×12. If you wish to print it on regular size paper, please adjust your print settings to 90%. Contact us for hard copies via US Mail.
- Donor doesn’t want to talk to you?
- You have 100 blocks a day; how are you using it?
- Technical corner: The New Tax Law
- Forget multi-tasking; focus instead
- Open door policy? Think again…
- “Invisible results” – how to measure productivity
- Looking A Gift Horse In The Mouth
Summer 2017: Wealth
Note: This issue is 9×12. If you wish to print it on regular size paper, please adjust your print settings to 90%. Contact us for hard copies via US Mail.
- I Want to Meet a Rich Man
- The Trajectory of Wealth
- You May be Asking Too Little
- Blended Gifts
- Emphasize the legacy, not the gift
- Money Vs. Wealth
- Managing Gifts of Retirement Plan Assets After the Donor Passes
- Money. Money. Money. Are you prejudiced against wealth?
- Humor. Use it.
- Small signature line tip!
Spring 2017: Leadership
Note: This issue is 9×12. If you wish to print it on regular size paper, please adjust your print settings to 90%. Contact us for hard copies via US Mail.
- Want to Raise More Money? Engage Women Today.
- Go ahead. Be average.
- Deferring the Deferred.
- Put Their Name on It.
- Interview With 800 Fundraisers.
- Butt Out.
- Servant Leadership.
- He Doesn’t Have a Leg to Stand On.
- Dear President Trump.
- Great Leaders Build Great Teams for Tomorrow.
- Words of Wisdom From the Wall Street Journal and the Bible.
Fall 2016: Storytelling
Note: This issue is 9×12. If you wish to print it on regular size paper, please adjust your print settings to 90%. Contact us for hard copies via US Mail.
- Why Nonprofits Are Just Getting By
- Turn Your Words Into Money
- Taking The Risk Out Of Real Estate Gifts
- The First Time I Called Marjorie
- Fundraising Is Not For Sissies
- The Tightrope Walker
- IRA Qualified Charitable Distributions, PART 2
- Gift Agreements Are Golden
Summer 2016: Productivity
Note: This issue is 9×12. If you wish to print it on regular size paper, please adjust your print settings to 90%. Contact us for hard copies via US Mail.
- Workus Interruptus; how you let others control your time
- A magic power that makes you unstoppable
- 3 Time Management Lessons
- The “leftover bequest” was far more than what was guaranteed to us
- Be Massively Productive
- Avoid Budget Cuts
- IRA Rollover stuff: increase value to donors
- 10 Mistakes that kill your print marketing
- Energize your career
- Multitasking test
- Add hours into your week
- The 1% Challenge
- Why Getting in the Will Today Matters
- Collaboration: What it’s not, what it is, and how to achieve it
- 4 Steps to Your Perfect Everyday Elevator Pitch
- What’s Hot, What’s Not for 2016
- An Award No Fundraiser Wants
- There is Such A Thing As Bad Publicity
- Stuck in the Office? Then, About Face!
- The Millennial Challenge
- Three Key Details To Know About Your Prospects
- Dollars Aren’t The Only Green Gifts
- Do you dare to be ambitious?
- There are more million dollar donors in your database than you think
- Don’t assume your donor knows the details of his gift
- 5 ways to jazz up your donor stories
- Do you agree with America’s top fundraisers?
- Survey results: what are your blind spots?
- The lawyer-less gift plan
- Why bet on a poker hand you cannot win?
- The $10 million gift to the government
- 10 bottles of vodka, a major gift and an unexpected friendship
- The sexiest 7 words in fundraising
- The cure for “Indecisivitis”
- Gift annuity Q&A
- The trust-relationship-commitment cycle
- The only real antidote to worry
- Confessions of A former development director
- What kind of gift would you refuse to accept?
- How to build trust with the wealthy 1%
- Want to be a savvy charity?
- Never take marketing advice from an attorney
January 2015
Note: This issue is 9×12. If you wish to print it on regular size paper, please adjust your print settings to 90%. Contact us for hard copies via US Mail.
- Marketing is not an expense. It’s an investment.
- Why Jews give.
- Tough lesson learned after I made someone miserable.
- Fundraising is not fun.
- How to say “dead”.
- CGA sale!
- Learn from a car salesman.
- Can you spell Bequeeeth?
- Not pushing bequests? IRS will penalize you.
- 14 real simple resolutions for this year.
Fall 2014
Note: This issue is 9×12 and will therefore print at a reduced size on your printer. Please adjust your print settings to 90%. Contact us for hard copies via US Mail.
- Bequests Are Dead
- How to Ask People for More Money
- How to Make a Lot of Money
- Encounter with a Street Bum
- The $94 Planned Giving Program
- The Solicitation Letter – Magic Touches
- 18 Planned Giving Marketing Truisms
- Another “Hot” New Study… Really?
- A Financial Advisor Talks About Planned Giving
Summer 2014
Note: This issue is 9×12 and will therefore print at a reduced size on your printer. Please adjust your print settings to 90%. Contact us for hard copies via US Mail.
- “But My Prospects Are Different.” No They’re Not.
- Who’s Your Tom Bond
- What’s Your Asking Style?
- How About Never?
- A Few Tricks of The CGA Trade
- Doing Nothing… the Opportunity Costs
Spring 2014
Note: This issue is 9×12 and will therefore print at a reduced size on your printer. Please adjust your print settings to 90%. Contact us for hard copies via US Mail.
- Good News: The IRS Joined Your Marketing Team
- Know Thy Prospect
- Social Media: It’s not all it’s cracked up to be
- Planned Giving and Air Conditioning
- 10 Reasons Churches Need a Legacy Giving Ministry
- Syracuse on Professional Advisors
- Shocking news: Google is using US Mail.
Spring 2013
Note: This issue is 9×12 and will therefore print at a reduced size. You may also have to adjust your print settings to 90%. Contact us for hard copies via US Mail.
- The Art of Planned Giving
- Jumping to Conclusions About Donors
- Fundraising’s New Look
- Donor Calls: Don’t Phone Them In
- One Mistake We Didn’t Make
- Making Room for the Financial Advisor
- Restless Restrooms
- Owning Your Message
Fall 2012
Note: This issue is 9×12 and will therefore print at a reduced size. You may also have to adjust your print settings to 90%. Contact us for hard copies via US Mail.
- Sex: Would You Do It to Get the Gift?
- Skating to Where the Puck Will Be
- Coming Clean About Annuity Fees
- Field Guide to Real Estate Donors
- Why We Love Awful Clients
- Postal Mail Beats Bad Email
- Donors Beg: “Tell Us Less!”
- Can Humans Find Your Website?
Summer 2012
Note: This issue is 9×12 and will therefore print at a reduced size. You may also have to adjust your print settings to 90%. Contact us for hard copies via US Mail.
- Complaints Are Good
- There IS Money Out There
- The Why of Lapsed Donors
- Underground Revenue
- Loving Your Competition
- Don’t Leave Earth Without Them
- Vacate Your Comfort Zone
- “Don’t Use My Name”
Winter 2012
Note: This issue is 9×12 and will therefore print at a reduced size. You may also have to adjust your print settings to 90%. Contact us for hard copies via US Mail.
- Jessica… a lesson from a 2 year old
- Commitment to Survival
- A Relationship, Not a Transaction
- Winning the Style Wars
- Donors Seek Lucid Giving
- Guerrilla Your Dreams
- Your Real-World Planned Giving Solution
- Philanthropizing Millenials
Fall 2011
Note: This issue is 9×12 and will therefore print at a reduced size. You may also have to adjust your print settings to 90%. Contact us for hard copies via US Mail.
- Viken Mikaelian: You’re Late for Reality
- Dr. Suzanne Tucker Allen: For Nonprofits with a Future…
- Gabrielle Dudley: Making the Ask by the Numbers
- John Foster: Bold Fundraising versus Diminishing Returns
- Joe Tumolo: “Listen, Do You Smell Something?”
- Wilke Nelson: The Case for Guerrilla Fundraising
- Geoff Harrington: Planned Giving to the Rescue!
- I ♥ PPP (formerly NCPG) 2011 National Conference
- Stop the Presses: We’re Not Special
Spring/Summer 2011
Note: This issue is 9×12 and will therefore print at a reduced size. You may also have to adjust your print settings to 90%. Contact us for hard copies via US Mail.
- Debra Ashton: It’s All About Endowment (But Many Non Profits Still Don’t Get It)
- He Makes Them Cry: Charles Evdos
- Steve Perry: Show, Don’t Tell
- Joe Tumolo: Make Quality Time for Donors
- Michael J. Rosen: Not as Important as Men
- Rob Silbaugh: Value Every Donor as a Friend…
- Appreciated Stuff?
- Tax Code Changes
- And more…
Summer 2010
Note: This issue is 9×12 and will therefore print at a reduced size. You may also have to adjust your print settings to 90%. Contact us for hard copies via US Mail.
- Marketing Planned Gifts to Financial Advisors? I Don’t Think So.
- Who’s Afraid of Real Estate?
- Double Your Salary in the Next Five Years.
- Negotiation 101: How Both Sides Win.
- How to Market a Gift Annuity to Someone Who Doesn’t Want One.
- Planned Giving Newsletters That Work.
- Celebrating a Bequest With Respect and Care.
- Starting a New Gift Planning Program? Begin With the Essentials.
- Planned Giving: Simple Stuff or Just for Harvard Lawyers?
- And more…
Spring 2010
Note: This issue is 9×12 and will therefore print at a reduced size. You may also have to adjust your print settings to 90%. Contact us for hard copies via US Mail.
- Kathryn Miree: Critical Donor Messages in Turbulent Times
- Parlez-vous Bequest? Viken Mikaelian
- Kelly Rowell: Facebooking
- Mary Hopkins: My Estate Went to the World’s Best Charity… and All I Got Was This Lapel Pin
- The Top Ten Marketing Realities for Nonprofits… of All Shapes and Sizes
- No-Hassle Gifts the No-Hassle Way. Gayle Union
- It’s Not Your Prospect’s Job to Remember You. Viken Mikaelian
- Making Time for Your Donors (with Joe Tumolo and Sam Caldwell)
- Tony Martignetti on CRUTs.
- Scott Janney on the Estate Tax Accident.
- And more…
Summer 2009
Note: This issue is 9×12 and will therefore print at a reduced size. Contact us for hard copies via US Mail.
- We discovered who made the first planned gift.
- Is your Non-Profit the next Bernie Madoff?
- Adventures in Fundraising.
- Claire’s Q&A Cafe: a chit chat with a small, successful NPO.
- We’re not sending out a year-end letter.
- A small NPO’s best friend.
- Trends of the times.
- Diagnosis? Financial concussion. Prescription?
- Not so smart.
- Ed and me.
- Is your board fired up?
- Thinking of taking your NPO’s newsletter online? Think again.
- Banks throw non profits to the curb.
- No one Googles unitrusts first thing in the morning.
- All Annuitants Are Women and They Lie About Their Age!
- Cigarette Smoking Will Not Kill You Today.
- Fundraisers Boost Divorce Rates
- Tainted Money
- Age-Based Marketing: Rest in Peace.
- Where’s Your Elevator Speech?
- Nobody Ever Washes a Rental Car.
- Treat Your Prospect Like Donors, and Donor Like Friends.
- And more…
Contributors: Scott Janney, Bill Harrison, Viken Mikaelian, John Foster, Matt Hugg
- The End is Near. Again.
- Why Most Planned Giving Marketing Fails.
- Who Are Your Bequest Prospects?
- 8 Top Features of a Planned Giving Website.
- Wear Out Your Shoe Leather, Not Your Chair Cushion.
- To Junk Mail, or Not to Junk Mail.
- Ethics
- And more…
Contributors: Doug White, Viken Mikaelian, John Foster & Staff
- How Close is Too Close (Part II).
- Marketing 101 – Back to the Basics!
- Asking for Principal Gifts: 4 Approaches
- They’ve Done it Again
- Find Your Audience, Then Find Your Money.
- You Can’t Guess Response Rates
- And more…
Contributors: Dan Rice, June Stephens, Joseph Tumolo, Bill Harrison, Viken Mikaelian, John Foster
- Planned Giving is Not an Important Component of Fundraising.
- You Had me at Bequest!
- The One I Wished Had Gotten Away
- Barriers to Donor Centric Planned Giving Marketing.
- IRA Rollover: A Year Later.
- But My Prospects Are Smarter Than Everyone Else!
- And more…
Contributors: Brian Sagrestano, Deb Blackmore Abrams, Mindy Aleman, Vincent Fraumeni, Viken Mikaelian, John Foster
- Are You A Binge [Planned Giving] Marketer?
- How Close is Too Close?
- Convincing Your Boss and Your Board
- Planned Giving Placed on the Back Burner. Again.
- Why Planned Giving Newsletters Don’t Get Read.
- What’s Wrong With Some Bourbon
- And more…
Contributors: Jerry Rohrbach, Viken Mikaelian, John Foster, Katherine Fritz