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The Donor Journey

This quiz was adapted from an article titled The Donor Decision Journey that was published in Giving Tomorrow™. Test your knowledge about attracting and stewarding donors, then review your answers, along with detailed explanations of each, at the end.

1) “Donor centric” means my nonprofit is focused on identifying a group of donors’ goals and motivations.
2) “Donor centric” means my nonprofit is focused on understanding and empathizing with our donors’ thoughts, emotions and decisions.
3) Thanking donors is the last phase of the Donor Decision Journey.
4) The donor cultivation phase is linear and logical.
5) When donors consider themselves a part of the organization they support, they are more likely to consider new giving opportunities and perhaps consider supporting causes outside the scope of their initial mindset.