In an interesting follow-up to the recent Navy SEALs takedown of terrorist kingpin Osama bin Laden, the Associated Press is reporting that the Navy SEAL Foundation has experienced a 60% rise in weekly donations.
Wouldn’t you just kill for results like that?
Clearly, there’s brouhaha and to spare over this whole OSL termination without trying to shoehorn the issue of philanthropy in there as well.
But amidst all the sound and fury, this boost in donations to the Navy SEAL Foundation (which provides a variety of support services for SEALs and their families) reminds us of how foregrounding your nonprofit’s mission – raising awareness of the good that your organization is doing right now in the real world – can supercharge your fundraising performance.
Your mission profile:
- Harness your passion.
- Target your prospects.
- Inspire them.
- Enlist them as allies.
- Call on them to join the good fight.
- Close the gift and keep pushing forward.
We know he wasn’t talking about planned giving marketing, but keep in mind what General Eisenhower used to say: “Just do whatever it takes.”