Gift Annuities: How they Work. How to Market.

Gift Annuities: How they Work. How to Market.

Speaker
Meredith Sossman Planned Giving
Meredith Sossman Consultant, Author, Speaker
Viken Mikaelian CEO, PlannedGiving.Com
Date & Time (E.S.T.)
July 23, 2020 2:00 PM EST
End Time (E.S.T.)
July 23, 2020 3:00 PM EST

$95.00

This webinar takes deep dive into everything you need to know about marketing Charitable Gift Annuities! Our last webinar covered Charitable Gift Annuities, rate changes, and touched on where your marketing focus should lie. Outcome was simple: your focus should be on your mission and not on rates.

  • Description

Our last webinar covered Charitable Gift Annuities, rate changes, and touched on where your marketing focus should lie.

Outcome was simple: your focus should be on your mission and not on rates. We also covered the why extensively (purchase recording).

This new webinar takes a much deeper dive, and includes everything you need to know about marketing Charitable Gift Annuities!

After a brief introduction on how Gift Annuities work, we’ll cover:

  1. Immediate or Deferred? Where should your focus be?
  2. Who is your main target audience?
  3. How to identify them.
  4. The four types of annuitants.
  5. Conversation starters.
  6. Examples of direct mail pieces.
  7. Examples of brochures.
  8. Examples of landing pages.

Don’t miss this one — effective marketing is a critical component of any successful planned giving program!

Time Left