Planned Gifts Can Get Complicated.
Marketing Them Shouldn’t Be.

Viken Mikaelian was the first to bring planned giving to the Internet in 1999. Since then, his firm PlannedGiving.com has helped over 1,600 nonprofits get their planned giving programs online. Then in 2002, he created the planned giving postcard, proving that it is not only possible to communicate a planned giving message in 150 words, but that people will actually read it when it’s short, simple and written in plain English.

Many people make a living by complicating planned giving. Viken makes his by keeping it simple.

Viken has presented at over 450 planned giving councils, AFP and AHP chapters, foundations, and banks, and five times at the National Conference on Philanthropic Planning (formerly PPP/NCPG). He publishes Planned Giving Tomorrow (circulation 15,100), a quarterly magazine with marketing ideas for all fundraisers.

Viken graduated from the University of Pennsylvania as a pre-med student. He decided not to continue on to med school, and the fundraising community is grateful.

Viken’s motto:

Don’t simplify; over-simplify.

{Hire Viken to speak at your event. More information at Viken.Net.}