Planned Giving is Not About Money.
Planned giving is about credibility and legitimacy. If you’re not taking planned giving seriously, your organization, and you, will not be taken seriously.
How ready are you? Take the test.
Answer the thought provoking questions in this diagnostic planned giving Readiness Assessment Calculator™. You can immediately review your score and see just where you and your organization stands. You will also be able to read a detailed explanation of each question and open up a new world of resources.
(Soon to come: Evaluating Your Board)
Downloads
Conversation Starters, Donor Interview Form, Donor Characteristics Table, Sample Codicil, Year-End Solicitation Letter (starter), and more.
Your Weekly Marketing Tip
Weekly tips, tidbits, thoughts, ruminations and “insiders insights!”
Idea Center
Sample Marketing Ideas with visuals.
Learn (for Newbies)
Gift Plan Videos, 21 Steps to Launch a Program, 10 Marketing Tips, and more.
Frequent Questions
How does the IRA Rollover (QCD) work? Should I accept real estate? How often should I mail? What makes a donor stop giving? What motivates a donor to give?
The Planned Giving Bible™ ($250.00; December 2019)
This publication is the ultimate planned giving desktop reference tool. It covers all of the relevant information you’ll ever need as a professional gift planner.
Quiz: Are You Ready for Planned Giving?
Take the test. It’s an eye-opener and will guide you to a wealth of information.
An exclusive, end-to-end marketing strategy for sizeable accounts.
Our Enterprise Solutions are the first choice among national organizations, community foundations and large nonprofit centers with chapters or member organizations.
Specially designed, comprehensive turnkey packages available for 12, 24 and 36 months.
For the Small to Medium-Sized Shop
All the smarts you need “in a box”: Developed by two former Ivy Leaguers, UVA Law Professor of Philanthropy, and a fundraiser (and attorney) who has raised millions.
- Module 1: Planned Giving Website (Beneficiary Designations), Marketing, Outreach
- Module 2: Back Office Operations (tools and forms to formalize your program)
- Module 3: Building Donor Relations (tools, forms and advice)
Did you know that annual gifts and major gifts go up when you have a solid planned giving program in place? The Box is a great place to begin. Want grantors, grantees, sub-grantees and your board to take you more seriously? Follow all of the step-by-step instructions in The Box (The Box is so simply laid out that even an administrative assistant or intern can follow it.) It has all the content and verbiage you need from gift agreements, gift acceptance policies, evaluating your mission, approaching the best prospects, making the ask, and a lot more.
The Box is also helpful to consultants who want to focus on growing their practice instead of writing copy.
Purchase the entire Box or each module separately. More.
Planned Giving Websites
A planned giving website for your prospects and one for financial advisors is not an add-on to your marketing plan. It’s the hub. A must. And it gives them 24/7 access to your information for their philanthropic aspirations.
We deliver simple online tools to establish your presence to robust planned giving marketing solutions for savvy donors and philanthropists.
eMarketing
Landing pages with digital outreach (e-broadcasts) is the way to get attention, build trust and convert casual browsers to active visitors.
Whether you need to explain charitable giving tax benefits, giving through a donor advised fund, or how federal income tax deductions of giving appreciated stock at year end work, we have marketing and legally approved language.
Print/Direct Mail
Fact: print marketing is far more powerful than e-marketing. So if you are planning on using e-marketing alone, don’t; balance it with print. Access a comprehensive series of gift planning tools and marketing materials a-la-carte or consider our Enterprise Solutions (a marketing bundle) with a 12- to 36- month comprehensive marketing plan.
These funny headlines will make you laugh. And get inspired. Enjoy.
WEBINAR With Jeff Comfort [Why, Not What. Read Jeff Comfort’s Journey.] You know your donors can use an IRA to make a sizable gift to your nonprofit — but do…
“But Most Nonprofits Still Don’t Get It.” A statement like that certainly entitles a fundraiser to ask, “Okay, what is it precisely I don’t understand?”
Take the readiness test and score yourself with this interactive planned giving tool. It’s an eye-opener.