Planned Giving Mass Emails (or Spam?)
Some vendors advocate sending out “weekly generic emails” to prospects and financial advisers. “Stay in their face,” they say..
Counting Your Website Hits? The Real Scoop.
Most in philanthropy are not that tech-savvy. And if one does not understand the basics, it’s much too easy to go down a misguided path by taking advice from someone not as much interested in his or her institution’s long-term interest.
