Planned Giving Marketing
Why are planned giving newsletters getting less response?
Marketing noise: every day the average prospect is inundated with over 3000 marketing messages. In a large city, it’s over 5000. A battle is being fought for the eyes and ears of the world, and in most cases the enemy is an overstuffed mailbox.
Viken Mikaelian
May 25, 2007
No Comments
