Day: June 28, 2008

Find Your Audience, Then Find Your Money
Planned Giving Marketing
Viken Mikaelian

Find Your Audience, Then Find Your Money

It’s my experience that your audience is the single most powerful and most important element in the mix. If your marketing campaign is to get results, whether you use direct mail, print pieces, or e-mail, you must first make certain that the right audience is getting your message.  As I see it, finding the right audience determines 60 percent of the outcome.

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