Day: December 23, 2019

Trust-Based Fundraising
Planned Giving Marketing
Viken Mikaelian

Trust-Based Fundraising

I’ll be blunt: You can get lucky with lust, but you get married and stay married with trust. You’re probably thinking, “What does that have to do with marketing or fundraising?” Well … read on …

Read More »
Do For-Profits Raise Planned Gifts?
Uncategorized
Viken Mikaelian

Do For-Profits Raise Planned Gifts?

Do for profits copy nonprofits? Often. Does the nonprofit sector copy the for-profit sector? Not often enough. Read on how being challenged can help our sector.

Read More »
All You Need is Love
Uncategorized
Viken Mikaelian

All You Need is Love

Extreme achievers (musicians, actors, artists, entrepreneurs, athletes …) have a dark side we don’t often hear about, and sometimes don’t want to hear about. John Lennon was one of them.

Read More »