Six Tough Planned Giving Facts
These six planned giving facts may sound a bit harsh, but they’re the truth — and they’re crucial if you want to succeed in the field.
The Gift of Attention
I called a longtime friend of mine and asked him out for coffee, and he said, in a very somber tone, “I’m so busy. I am so busy, I have so much going on.” This “busyness” is turning into an epidemic. Even children are now contracting this illness and developing anxiety in school. If you want to love your donors, give them the gift of attention.
