Planned Giving Marketing
The Human Moment: Why Human-Centered Fundraising Matters
Today, fundraisers are faced with a battery of e-marketing tools. They are tempted to put their hands on everything they can get. “I can contact 2000 prospects with the push of a send key. And it’s cheap!” Well, not quite that cheap. Too much reliance on fundraising technology can hurt your development program. That’s why you need to focus on human-centered fundraising!
Viken Mikaelian
September 16, 2022
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