Day: April 24, 2023

An image showing a woman's hands stretching a tape measure across the bottom of the word "success," to illustrate a PlannedGiving.Com blog post called "How do you measure fundraising success?"
Planned Giving Marketing
Viken Mikaelian

How Do You Measure Fundraising Success?

We’re asked this question often. And since marketing is such a complex field, the answer can certainly be complex. In fact, the definition of success is subjective – and sometimes it is all over the place. But as you know, I believe in not just simplifying, but oversimplifying. So I’m going to answer in trademark PlannedGiving.Com fashion and break it down into basics.

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