Is Your Mission “Hard to Explain?” Five Questions to Ask.
It’s no understatement that the purpose of many nonprofits is to solve the world’s most urgent and challenging questions, often with the fewest resources. Issues like hunger, economic development, poverty, addiction, affordable housing, animal neglect, education, environmental hazards and more are often the core of our organizations’ purpose. But when your cause is so big and complex, how do you discuss it with an audience experiencing a shrinking attention span and more charitable causes to support than ever?
