Day: October 29, 2023

Key Performance Indicators Bar Chart Illustration
Planned Giving Marketing
Caitlin Fillmore

Average Gift Amount: A Fundraising Key Performance Indicator

A few essential pieces of data help fuel a powerful development department. These metrics, often called Key Performance Indicators, or KPIs, help fundraisers gauge the health of their activities. Another essential KPI for fundraisers is the Average Gift Amount.

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