Planned Giving Marketing
Donors Flock to Reliability, Predictability, and Trust
It’s tempting to think about marketing as a collection of traditional outreach. Sure, part of it is which we have been offering for years. Display ads, postcards, surveys, tag lines, digital media, videos — the list goes on. But marketing is more than that. Marketing also includes things you might not immediately think of.
Viken Mikaelian
April 15, 2024
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