Day: April 19, 2024

People give to people they trust.
Planned Giving Marketing
Viken Mikaelian

Planned Giving Excels at the Speed of Trust

Sometimes a board member or nonprofit will ask us, “Why planned giving? People are giving us annual gifts and we don’t want to impact that source of revenue.” Unfortunately, this is the logic that keeps among the 99% of nonprofits that do not pursue planned gifts. Here’s how to join the top 1%.

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