Day: February 6, 2025

Picture of a child with hand over head acting confused
Planned Giving Marketing
Viken Mikaelian

The Mind Hates Confusion: How Simplicity Drives Fundraising Success

When donors don’t understand, they hesitate. When they hesitate, they procrastinate. When they procrastinate, you lose gifts. It’s that simple. Eliminate the confusion. Use straightforward language. Make calls to action crystal clear. Focus on the emotion, not the process. And above all, keep it simple. Because the mind hates confusion—and confused donors don’t give. Take a look at your current fundraising materials. Everything. Are they clear? Simple? Easy to act on? If not, start simplifying today.

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