Day: February 24, 2025

Hands holding a model house, symbolizing charitable real estate gifts to retirement home nonprofits.
Planned Giving Marketing
Viken Mikaelian

No Risk Real Estate Exchange for Retirement Homes

The No-Risk Real Estate Exchange approach helps retirement communities fill vacancies faster by eliminating the biggest barrier: seniors waiting to sell their homes. Through a structured sale, seniors get immediate cash to cover move-in costs, while the remaining home value becomes a tax-deductible charitable gift. The process is fast, seamless, and zero-risk—funds are secured before move-in and directed into the community’s endowment. Seniors gain peace of mind and flexibility, while communities avoid delays and secure long-term financial stability.

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Two fundraising executives looking at their planned giving budget on a computer. Has a pie chart from a spread sheet.
Planned Giving Marketing
Viken Mikaelian

Your Planned Giving Budget: A Simple Formula

More and more nonprofits are allocating funds to planned giving marketing, recognizing its power to secure long-term donor support. This quick guide outlines practical numbers for budgeting across small, medium, and larger organizations. Learn how to determine your overall marketing spend and allocate the right percentage to planned giving, ensuring your campaign is well-positioned for sustained legacy donations. With clear examples and proven success stories, this guide empowers nonprofits to strategically invest in their future financial stability for lasting impact.

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