Day: February 28, 2025

Vaudeville-style couple dressed in vintage costumes, smiling with exaggerated expressions, representing the concept of the 'peanut gallery' and the need for face-to-face fundraising.
Planned Giving Marketing
Viken Mikaelian

Are You Wasting Your Best Pitch on People Who’ll Never Buy?

Most fundraisers waste their best material shouting at the wrong audience—posting, emailing, and calling people who will never give. Like a man ranting on his phone in public, they mistake noise for communication. Real influence happens face-to-face, where tone, body language, and trust come into play. If your message matters, don’t miniaturize it. Skip the peanut gallery. Get in the room, make it personal, and close the gift where real decisions are made.

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